Available at the Oculus NYC In Store and Online

We are so grateful to have you here! Did you know that when you shop with us, you are not only supporting a small business, but our mission to give back to the type 1 diabetes community? 

Back in 2014, I was home recovering from a bilateral mastectomy when Pretty Simple was born. I knew that God was calling me to be home, to be more available for my husband and children, and cancer is just what I needed to give me the courage to make the leap. You see, I am a nurse by trade. I knew nothing about opening a boutique, or starting my own brand. But when your WHY is fierce, you figure things out. And that is exactly what I did! With a lot of help from Google, friends, and by the grace of God, Pretty Simple took off faster than I could have dreamed. 

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