Six, seven years ago people were just starting to talk about clean beauty and, as a queer individual, I just felt so unrepresented. If I felt that way as a white woman, though, I could only imagine how BIPOC and other people felt. I didn’t think the world need another makeup brand or cosmetic line, but I did think the world needed a platform that could help expand on what diversity and inclusion could look like in the clean beauty space.
NOTO is a natural, fluid in gender, multi-use cosmetic line that is packed with uncomplicated yet high performing natural & organic ingredients.
Representation | Customer reviewed real results | Minimal + high performing clean ingredients | A deep give back philosophy | Activism through identity | Vegan & Cruetly free | Sustainability