We believe the beauty industry can do more – and do it better.

For us, clean and sustainable products, ingredients, and packaging should be the standard in the beauty industry, not a just a selling point. When you start there, anything is possible.

From creating the original silicone beauty applicator to eco-friendly makeup wipes to our new line of results-driven skincare (all of which are sustainable, btw), innovation is always our first step when creating products outside the *beauty* box.

We believe the beauty industry can do more – and do it better.

For us, clean and sustainable products, ingredients, and packaging should be the standard in the beauty industry, not a just a selling point. When you start there, anything is possible.

From creating the original silicone beauty applicator to eco-friendly makeup wipes to our new line of results-driven skincare (all of which are sustainable, btw), innovation is always our first step when creating products outside the *beauty* box.