|Available at the Oculus NYC||In Store and Online|
JUST was inspired by a young man's quest to do better. While learning to surf, a ten-year-old Jaden Smith saw a plastic bottle floating next to him in the water. Unable to shake the image of plastic polluting the Pacific, he decided to do something. What began as an introduction to the impact humans have on the environment became a Smith family obsession to do good.
Water From The Mountains
JUST is 100% mountain-sourced spring water, which is why it’s rich in minerals and naturally alkaline—both Still and Bubbles. Both of the mountain watersheds our waters come from are replenished annually with rain and snowfall. We don’t use water the surrounding community would otherwise need. Sustainable and responsible. Pristine and delicious. JUST.