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Women who love to sweat and move deserve their own skincare brand!” At that very moment, FRÉ was born. FRÉ has emerged out of admiration for active women, through a willingness to promote authentic beauty in motion, a drive to refresh the skincare industry and express positive social values all over the world, and the clear and obvious need for a line of facial skincare products that will take sweat and exercise-induced damages into account. After all, no woman wants her face to suffer for the sake of her body.
OUR PASSION TO DRIVE SOCIAL CHANGE
FRÉ was born with a passion to create excellent skincare products for an active lifestyle and be a brand that drives social change. We are committed to growing FRÉ, as a force for good. Our mission has always been to lead change around two issues that we consider to be the calling of our generation: protecting our planet and empowering women.
We believe in female leadership, and today women lead the environmental movement. We believe women are a driving force for progress and that strong women move humanity forward. When women are strong, the world is strong. When women rise, societies rise with them. In order to ensure that women will continue to grow strong in society, we believe in empowering the next generation of women. Today’s girls will become tomorrow’s leaders.