In the New York Times Article, "Lower Manhattan Rebounded After 9/11, but the Pandemic Erased the Gains," writers discussed the aftermath of the greatest New York Tragedy on retail space. While retail rebounded after 9/11, the 2020 pandemic halted that rebound; it was as if we stepped backwards. However, our store, Brik + Clik, is reviving retail.
Brik + Clik's "meticulously arranged shelves of artisanal goods" offer something for everyone, all while supporting small businesses. The joy our customers experience from walking through the store and seeing their favorite instagram brands ignites the spark that we hope makes New York City feel like itself again.
The store’s co-founder, Hemant Chavan, said activity at the Oculus had risen this spring with the city’s reopening, the Tribeca Festival in June, more PATH and subway riders coming through, and a return of some tourists.- New York Times
Our constant foot traffic and incorporation of technology combined the online and real world to create an exciting experience.